Public relations efforts are vital
to Rotary’s continued growth
and service. Creating a positive image for Rotary is
the responsibility of every
Rotarian, both locally and
globally.
Rotary International’s
philosophy is that public
relations should occur at the
club level.
It is the responsibility of
Districts to encourage Rotary
clubs to use PR resources
from RI to promote Rotary in their communities.
The District public relations committee fosters support for the organisation
and promotes Rotary among external audiences such as the media,
community leaders, program beneficiaries, and potential volunteers,
donors, and members.
The role of the club public relations committee is to inform the public
about Rotary and promote the club’s service projects and activities.
Having strong public relations ensures that communities around the world
know that Rotary is a credible organisation that meets real needs.
When a Rotary club has a positive public image, current members are motivated to be active and prospective members are eager to join.
• Develop committee goals to achieve the club’s public relations goals for the coming year.
• Promote Rotary and your Rotary club in your community.
• Work with Rotarians in your club to maximize public relations efforts.
• Understand the components of public relations that will help you promote Rotary to the community.
• Know Rotary’s key messages and be able to use them when speaking in public.
Rotary Club of Myrtleford
(H) (02) 6027 0911
(M) 0407 490 800
Email: pr@rotary9790.au
